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Chelsea Football Club

Chelsea Football Club, one of London's premier teams wanted a new look and feel for their home ground, Stamford Bridge which not only provided improved wayfinding for fans on match day but improved the environment for venue visitors on non match days. The large venue provdided plenty of opportunity to be creative with practical yet engaging designs.




Our design ensured every person arriving at Stamford Bridge knew they had arrived at the home of Chelsea Football Club. Various activations for fan engagment and photo opportunites prompting social sharing were created around the venue. The concept was based on the unforgetable 2012 penalty shoot out against Bayern Munich, using goal trajectories to create an angual framework.


create and install

Managing production of all elements ensured consistentency and quality. The signage inconic blue, gold and red of the Chelsea brand stood proud, directing visitors, engaging fans and maintaing presence as a West London landmark. 


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