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Diageo and Threedium

The innovation team at drinks producer Diageo needed a virtual activation targeting retailers and consumers which would work alongside a live event. Once again, tpd partnered with Threedium to create the interactive space.

design

Digital room settings were created which provided a showcase for a range of Diageo brands while also providing destinations for the interactive elements of the virtual event. Activations included personalising a drink using their ripple machine, using Pinterest selections to create your perfect cocktail for consumers and a whisky experience for the trade.

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create and install

Each space was created around a theme; Aspire, Serve and Personalise. In addition to the activations within each space, the bar location also featured a screen allowing viewers to watch the live event in full swing while participating virtually. 

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