New Balance Taskers
Taskers is an independent sports retailer in the heart of Manchester. tpd were delighted to create a new design for the New Balance Shop in Shop.
design
Moving from a central location to a positon on the perimeter of the store, New Balance wanted to optimise display and hanging space as well as showcase their collections a little differently to the other brands present instore. Customer insight also led to a requirement for outfits shown on mannequins to be displayed adjacent allowing the customer to select their size without having to search for product.
create and install
Devising a confiuration of maximum capacity yet verstile hanging space led to the creation of industrial units with intercgangable poles allowing the retailer and the brand the option to extend or reduce the display as required. Plinths provided variation in height and good visibility across the whole New Balance area. The light box offers impact and the opportunity to showcase supporting and promotinal graphics and the neon and floor graphics ensure the customer knows they've arrived. tpd's diligent team installed in one day ready for the retailer to merchandise.
results
The new home of New Balance at Taskers is super impressive and really stands out amongst the other brands instore.
