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New Balance Truck

Working with sports brand New Balance, tpd were commissioned to design and create a mobile brand activation unit which would be used across a series of live outdoor consumer events.



A range of interactive and interchangeable engagements and displays were designed for use in a mobile activation unit. The internal area could be changed for each event to suit the target customer or nature of event. Supporting engagements were designed for events where space permitted all of which conveniently packed into the mobile unit reducing the need for multiple vehicles. There was even space on board for the activation team.

create and install

A truck was sourced and all elements of the internal structure, external branding, graphic elements, furniture and additional freestanding inflatable displays were installed. The finished single unit easily transportable, on brand, versatile and fully functional.


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