The House of Ashleigh & Burwood
Home fragrance brand Ashleigh & Burwood, needed a solution to help them maintain relationships with trade customers and launch new products at a time where their usual channel of live events couldn’t happen. tpd’s brief was to create a virtual showroom that not only showcased new and existing fragrance collections but did so in a digital environment that fully reflected the aspirational and creative essence of the brand.
design
tpd designed ‘The House of Ashleigh & Burwood’, a 360-degree custom built showroom which delivers an immersive dynamic experience for the company’s retail customers. The showroom was designed to display products in 3D detail in visually exciting room settings which embody the range of fragrances and the essence of the brand.
create and install
tpd’s inhouse design and tech team built a bespoke virtual showroom that operated seamlessly with the brands existing e-commerce platform. The site enabled trade buyers to discover, browse and buy either independently or guided by a member of the brand team. Scent cards were also provided for customers to enhance the experiential nature of purchasing the collections.
